It is apparent that print advertisements market throughout the world experienced a significant reduce as newspapers such as NY Times has gone only digital version. Also, smart consumers rely more on social media review and used experience, leading to advertisement into a less effective place in persuading consumers to make purchase decision. Therefore, it is reasonable to assume that advertisement would be reduced in the new environment. However, the truth is reverse. As marketer makes prediction that “US Total Media Ad Spend Inches Up, Pushed by Digital”.
Click the picture to read prediction from emarker.